From the Wright brothers taking flight to Google revolutionising the internet, society has always been captivated by stories of pioneering “firsts”. In the business world, being a first mover has long been viewed as a powerful competitive advantage. In the realm of Environmental, Social, and Governance (ESG) initiatives, companies that adopted sustainable practices early often gained a competitive edge, benefiting …
Beyond First-Mover Advantage: Unleashing The Power Of Collaborative Innovation








